Instagram updates its features every once in a while. Adding a picture carousel is one of those features that was missing. No need to bombard your followers feed with 10 pictures in a row anymore. Now your set of pictures can be grouped in a single post. We are no longer limited in posting just one photo or video in just one post! You can capture and share those moments with your followers through an Instagram carousel.
When you want to create a new post to Instagram you can select multiple items to upload and that’s what Instagram Carousel brings to all users. Just by simply clicking “select multiple items” you can select up to 10 photos or videos to share and you can even arrange their order. Not only that, but you can also apply filters on every single photo. As for the caption though, it will stay the same will all images. The caption should capture the message of all the items in your post. The image carousel is yet another feature Instagram has added to add more variety to your posts.
We have listed some effective ways to make good use of this feature for your company or personal branding.
Before and After Photos
This is one of the best ways to use in advertising a specific product or lifestyle that you want to show your followers. By showing before and after progress in real life, you can create a message that captures the attention of your audience. The best example nowadays is on how to lose weight, or on applying a skin or makeup product. There are many possibilities to creatively use this.
Split Up Panoramic photos
When you split up a big photo into multiple images, the viewers will eventually recognize it and they will be prompted to swipe left to view the whole image as a carousel post. This is best to use if you want to focus a certain product for marketing since it highlights the only product and your viewers will be curious about what is. Eventually, a potential customer will view the page of the brand.
Events
Sharing special events and moments with your followers is like an icebreaker that helps you show a personal side of your account. Through this, it grows the bond your followers and potential followers will have for you. Using the Instagram carousel, you can spread out 15 or more pictures in 2 or 3 posts. It will be fun if you’ve captured the vibes of the whole event without flooding your followers with picture after picture as they scroll through their feed.
Step By Step How-To’s
The carousel is very useful for a step-by-step post but this should be done in a very precise and simple way so that it can be easily understood by your followers quickly. To do this, make a short storyboard and plan the images you want to capture in every step. Make sure that the photos are closer and properly angled to clearly show what you’re doing and using.
Group Together Themes
Combine photos that relate together in one single post. Make it visually attractive by applying consistency in your images such as on the background, lights, and colors. You can also combine videos but make it sure that it is consistent with the rest. For the caption, you can make an attractive description that describes the entire presentation and add a call to action if it is needed or you can either list each item in the caption.
Tell a Story Through Pictures
In creating a story through pictures, you are giving a closer look at your product. As you use this, you are interacting with your followers and the challenge here you make them feel what you’re implying to them. You are showing it entirely, detail by detail. In addition, you make your audience trust your product because you are not hiding anything from them.
Conclusion
There’s a lot of possibilities in using Instagram’s carousel feature and some of it will be personally explored by you. Just make sure that as you use this feature, it still stays on your social media marketing plan and it doesn’t go overboard. Has this article helped you? You can share this to your colleagues and explore this feature of Instagram. Make the right changes to your Instagram posts!
