What is TikTok?
TikTok, once widely known in the United States as the popular app Musical.ly, is a popular video-sharing social media app. Like many other social media apps such as Facebook, Instagram, and YouTube, TikTok has plenty of cool features for people to use that make creating content fun. With 1 billion active users, this platform allows people to create content and connect. Creators can post videos from durations of 15s to 3 minutes, consisting of almost anything from lip-syncing and dance videos to cooking or lifestyle videos. Millions of videos go viral each day, resulting in people rising to fame on social media. Being able to inspire, motivate and or encourage one’s audience, a person can become a TikTok influencer.
What is a TikTok Influencer?
The primary focus of TikTok influencers is to a large target audience. Working with an influencer on TikTok can do many things for a business. TikTok influencers, also known as verified content creators, present many opportunities to work with people and companies that help expand your brand. A TikTok that is just 15 seconds can help a business grow tremendously when a product gets promoted by someone capable of reaching a specific audience. When promoting your business through a TikTok influencer, your business will more than likely attract new consumers to your product or service.
How to Search TikTok to Find an Influencer?
There are many different ways to find an influencer on TikTok through conducting searches and even using hashtags. You can be as specific as you want when searching for influencers on the app.TikTok is a very diverse app with content for almost all ages and interests, making the possibility of finding the right influencer for you pretty high. TikTok can also reach its audiences with influencers by providing ads for different products and services on the For You Page
5 Tips to Choose the Right TikTok Influencer
Have a clear goal in mind before getting started
What is it exactly that you are trying to achieve by working with an influencer? What exactly are you trying to promote and or sell? Take into account your brand and the way you want to be represented. Be sure to select influencers who support your goal. For example, if your goal is to promote your candle making business, find someone who you believe can convince consumers that your products are the best. Find influencers whose audience is most likely going to be into what it is that you are selling. It is important that you choose a TikTok influencer that has all of the qualities you are looking for to meet the same goals you have in mind for the promotion of your business.
Do your research on the influencer
It’s very important to do research on any influencers you are thinking about choosing to work with. For example, the most popular influencer on TikTok right now is Charli D‘amelio, a teenage girl who went viral for her dance videos. Yes, she has millions of followers and is very well known. However, you should want to know things like her age, the age group of her audience roughly, the type of things she posts, as well as her personal brand. When choosing a TikTok influencer, think about the way your business will be represented by the person and the way people will react to your business based on who promotes it. You will also need to think about the influencer’s authenticity.
What’s their level of authenticity?
The authenticity of any influencer you are thinking about using to promote your brand is essential. Achieving successful results is more than possible when you are a brand that knows your promoter has the brand’s best interest at heart. Influencers are most likely to be looking for brands that match their purpose; as a brand, you should feel inclined to look for the same things. Take time to view the influencer’s content and decide if you feel that their level of authenticity best suits your overall goal. When consumers feel that a brand is being 100 percent true to its values and promises, the trust will be built strong, and in the end, the business will gain more traction.
How trustworthy are they?
Trust is one of the most important things when trying to run a successful business. Trustworthiness is critical in the online marketing world because trustworthy relationships between the consumer and the sellers guarantee success all around. In order to choose a TikTok influencer to promote your business, above all else you should feel like you can trust them. Being able to trust the influencer will allow for easier communication and effective effort. Trust between the business owner and the influencer creates a quality promotion in which both parties successfully meet their goals.
Level of entertainment
When looking for a business collaboration on TikTok, entertainment may play a huge role in the way the influencer promotes your product or service. TikTok is a space for people to be creative and a way to keep entertained. Having such a huge amount of followers on TikTok, influencers are probably always making new and exciting content.Getting through to a large number of people on tikTok may require creative means of promoting. So, when choosing a TikTok Influencer, think about if you want your product to come off as a fun and exciting product that will bring some positivity into people’s lives.
The Best Choice For You
Ultimately, people can become an influencer on TikTok for anything from dancing and lip-syncing to broadcasting their everyday life. There is a crowd for everything, including your business. When choosing the best-fitting influencer for your brand, using the tips listed above, your business is very likely to attract the right people who will be interested in your services and or products. Working with a trustworthy, authentic TikTok influencer with the same values and goals as you guarantee your business the chance to flourish. It is crucial to stick to your business’s core values to ensure the trust you put into using the influencer to promote your business is well worth everyone’s time.
