How to Effectively Utilize Twitter Trends for Business

What comes to your mind when you heard about Twitter trends? To be exact, Twitter trends refer to hashtag-driven topics that are immediately popular at a particular time. We believe that you already understand what a hashtag is, don’t you? The simple little important thing you don’t want to miss in growing your Twitter – hashtags are keywords or phrases that preceded with a pound sign. Hashtags are determined by an algorithm that monitors hot subjects based on who you follow and where you are located.

Now, ready to dive deeper into how you can utilize Twitter trends to grow your business? Let’s get started!

First Thing First: Research!

Research always comes first when it comes to creating a strategy for your marketing campaigns. Study the recent trends on Twitter and make a list of which ones are mostly related to your business. Noted down what has already been said about several topics and how you can speak about those themes.

Be picky! Do not select any trend that is not even nearly relevant to your business because it can fire back at you as an accusation of spam. Try to participate and support something inadvertently without any intention of marketing. 

Get to Know Twitter Chat

You should know how to get into a conversation on a trending topic and how to keep it interesting. An unconvincing comment will not snatch away the attention of tweeting masters. Trending conversations are way too fast, and you will fall behind if you do not have the practice to observe what is being said and what you can add to that subject.

Keep Critical Events Alive

Have a process ready beforehand to capture potential relationships. As you respond to trending conversations, you’re bound to capture the interest of a fellow tweeter or two. So prepare to capture that tweeter’s account information for a follow-up and save the resulting collection into a file somewhere. Before a trend runs its course, you’ll have a nice database of new prospects.

Create a Database Even after Trending

Always have a tactic ready for establishing a rapport with the customers. When you enter into the conversation of a trending topic on Twitter, you will catch the attention of one or two fellow tweeters. Make a database of that person’s account, so that you can contact them even after the topic is not trending anymore. Always remember to follow up only with those tweeters with whom you have a conversation before. Otherwise, you could face an allegation of spamming that could even result in losing your Twitter account. 

Advertise Directly

You can buy directly paid advertisements from Twitter also. In this way, an ad for the business will be displayed right above a trending topic. You can find the most relevant customers by being at the right place with the correct timing. 

Protect Yourself from Media Embarrassment

You must have heard about big companies being chastised on Twitter for being rude or offensive. As a business owner, remember that your tweet will have a bigger impact on social media. Customers will expect courteous, professional, well-informed, polite, and responsive behavior; even the company is online. Never respond or comment on any trending topic that includes an offensive joke or someone who has insulted a person or a group of people. You might want to get on top of the trending topic, but not with negative publicity like this. 

Reply Immediately to Ensure Effective Results

Always encourage retweeting anything related to a large fan following. Fellow tweeters who have a large following include a lot of influence. So you can politely ask a Twitter star performer to spread a simple message with a logo and URL of your business to his/her thousands or millions of fans at light speed.

At least one percent of the people will respond to this kind of tweet and retweet in their account, which will again reach thousands of followers in just a second. 

Use Software that Works with the Twitter Services

Use software that works with the Twitter service if it’s easier. As we mentioned before, Twitter is fast. But using it from a browser may not be as convenient as using it with a third-party add-on. A lot of these utilities improve Twitter’s already simple interface and simplify tweeting in a manner that you might appreciate. Some of the more popular programs are HootSuite, SproutSocial, and TweetAdder.

Get Help from 3rd Party to Record Data

Speaking of off-site interaction, try consulting third-party websites that monitor, store, and organize Twitter’s trends. These websites focus on trending topics and trending topics only. They cut out all the other junk so you can immediately zero in on what people are buzzing about.

If you’ve been waiting for a way to know what’s popular without having to incur high expenses and wade through old-fashioned financial predictions, Twitter Trends is, undoubtedly, the solution. All you need to do is spend some time on it and look to see what’s trending and join the conversation.

Conclusion

Twitter Trends is, without a doubt, the answer to those looking for a way to know what’s popular without incurring high costs and wading through outdated financial predictions. Spend some time on it, see what is trending, and join the discussion.