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How to View Instagram insights

You can easily determine how may people view your profile. Follow these instructions:

  1. First, you need to change your profile to a Business Profile
  2. After a few days, navigate to the Insights screen within Instagram (the bar chart icon on top right hand corner). Instagram will have collected data on your account. If you already had a Business Profile, then there is likely already data available.
  3. View your Insights:
    • # of Followers
    • # of Posts
    • Impressions – The total number of times all of your posts have been seen.
    • Reach – The number of unique accounts that have seen any of your posts.
    • Profile Visits – The number of times your profile was viewed.
    • Followers Demographic (gender, age range, and top locations and followers time on Instagram)
    • Posts – if you click-through to a specific post, and click on “View Insights” on the photo, you can see the total Profile Visits and Reach that post generated. You can also see a view of all posts from the past 1 year sorted by impressions by clicking the See More link.
    • Stories – similar data as above
    • Promotions – if you paid for promotions, data on each promotion is available.
  4. Enjoy!

Hope that helps.

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Charlie P

Charlie is CEO of Ampfluence -the #1 Instagram growth service, CEO of Triberr, a content and influencer marketing platform, and CEO of 99 Robots, a digital marketing & WordPress agency. He lives and breathes social media marketing, especially Instagram. He doesn't write much, but when he does, we all think it's worth reading!

Charlie P

Charlie is CEO of Ampfluence -the #1 Instagram growth service, CEO of Triberr, a content and influencer marketing platform, and CEO of 99 Robots, a digital marketing & WordPress agency. He lives and breathes social media marketing, especially Instagram. He doesn't write much, but when he does, we all think it's worth reading!
Guide to your first 1000 instagram followers
THE ONLY INSTAGRAM GUIDE YOU'LL NEED TO GET YOUR FIRST 1,000 FOLLOWERS
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