How to See Instagram Follower Demographics

Instagram demographics are important considerations for every business. Data such as age range, gender, optimal time, and location of the audience are available on Instagram if you know where to look.

In this post, we’ll teach you how to leverage Instagram insights to track KPIs and optimize your Instagram business account.

Instagram Insights Explained

Before diving deep, keep in mind, demographics are only available for business accounts. If you have a personal or creator account converting to a business account is simple (see how here). Otherwise, demographics are free to use and accessible to all business accounts.

In case you were wondering, Instagram Insights is not as complicated as you may think. In fact, insights are simply analytic tools used by Instagram account holders to track account information including:

• Content
• Engagement
• Audience Information

Here’s what it looks like on Instagram.

Where to Find Instagram Demographics Information

To find Instagram demographic information follow the steps below.

Step 1: Navigate to the Instagram profile then click on the hamburger menu located in the upper right-hand corner.

Step 2: Next, tap on the link titled “Insights”. You will be directed to Instagram Insights for the profile.

Step 3: Then tap on the audience tab to see your demographic or follower breakdown including information like:

• Account growth
• The top locations of followers
• Follower age range
• Follower gender distribution
• Active audience information

Why Instagram Follower Demographics are Important?

Why in the world are Instagram follower demographics important anyway?

Here’s the thing.

Organic Instagram growth does not just happen overnight unless your last name is Kardashian, Hilton, or Beckham. Demographic information provides actionable information to optimize your Instagram account.

For example, understanding what time a profile’s followers are most active online provides insight into peak post times.

Demographic data such as audience gender, location, and activity are the basis of every effective Instagram marketing strategy.

How to Use Instagram Follower Demographics to Improve Instagram Growth Strategy

Instagram is flooded with content. However, smart content creators know demographic information leads strategy.

Is your content attracting the right people? How can you tell? 

High-quality content is great. You often hear social media marketers or managers use the phrase, “Post good content”. Unsurprisingly, content is only effective when it reaches the right person.

This is why demographics are so important to your growth strategy. 

It’s the only data available to actually measure if your content is reaching

• The right people (gender)
• At the right time (activity)
• In the right place (location)

If demographic data is skewed or the opposite of a profile’s targeted personas this may also impact the integrity of an account’s lookalike audiences as well as the effectiveness of a simple boosted post.

Optimize Content for Instagram

As business owners or influencers you’re likely aware that every platform attracts a different audience. Therefore, demographic information allows content creators to craft content that speaks directly to the audience on a specific network. For example, a business’s Twitter audience may be predominantly male below the age of 25. In contrast, the same business may have an Instagram audience that is predominantly female from the United Kingdom. Each audience will be attracted to different types of Instagram content ideas. Demographic information helps businesses optimize or pivot content based on data as opposed to assumptions.

Final Thoughts on Instagram Demographics

A deep understanding of Instagram follower demographics is essential for businesses. Tracking all those Instagram insight metrics will help you craft better content and achieve greater growth.

Avoid comparing yourself to others on Instagram. Everything is not always as it seems. I know this may seem cliche, but it’s true. Demographic data tells a more accurate story.  So, keep this in mind as you move forward, and remember to stay true to your audience!